Post-COVID tourism recovery and sustainable development

Egypt

Client

Egyptian Tourism Federation

Location

Egypt

Period

2021– underway

Project description

The objective of this consultancy is to contribute to the post-COVID recovery process and development of responsible and sustainable tourism in Egypt. This is to be achieved by:

  • preparing a strategic framework for action, a product development strategy and a marketing briefing document;
  • identifying a set of priorities for tourism development zones, aiming at defining and developing demand oriented, well focused and viable systems and projects and/or enhance existing products that would attract private sector investment, in the light of the post-covid era; and
  • within the identified priorities, developing a well focused and geographically distributed portfolio of investment opportunities representing a strong demand orientation and diversified product range commensurate with new and emerging traveller profiles.

The activities are largely based on knowledge gained in the framework of previous studies carried out by our team members for the preparation of the National Sustainable Tourism Strategic Plan in 2007-2009.

Scope of Services

Tourism strategic framework for action; outline product development strategy; assistance to marketing planning activities and for improving the air access; plans for tourism development zones; selection of priority anchor projects; pre-feasibility analysis and investors’ outreach plan.

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