National Sustainable Tourism Strategic Plan

 Egypt

Client

Egyptian Government (Tourism Development Authority)

Consortium

Cotecno (Italy), Keios (Italy), ECG (Egypt), Makary

Location

Egypt

Period

2007-2009

Project Description

The objective of the plan was to adress the strategic approach to tourism development for the whole country at the horizon of the year 2020, with a target of 25 million international visitors per year.

The study was carried out in three phases:

  • the first phase was devoted to the assessment of the existing conditions and capacities of the sector and to the drafting a preliminary vision;
  • the second phase of activities focused on preparing the strategic plan for the year 2020;
  • the third and final phase of activities was devoted to the preparation of a five years action plan.

Scope of Services

  • Situation analysis.
  • Marketing studies.
  • Local consultations and workshops.
  • Tourism development strategy at national level.
  • Physical development plan.
  • Project implementation plan.