Keios, in association with The Journey (South Africa) and CBM (Uzbekistan), has successfully conducted a site assessment mission in the regions of Fergana Valley, Bukhara, Surkhandarya and Kashkadarya of Uzbekistan.

The international team, led by Peter Nizette, has been on the ground for more than 3 weeks, familiarizing with the local context, discovering opportunities for development and meeting local stakeholders and communities, including a series of branding workshops directed by Mike Fabricius.

The mission has been carried out in the framework of the Consulting Services for Development of New Sustainable Tourism Destinations in Selected Regions of Uzbekistan, in the framework of the Medium-Size Cities Integrated Urban Development Project, funded by the World Bank.